Cordwainers William and Jonathan Church are joint managing directors of Joseph Cheaney and Sons, one of the most prestigious brands in men’s footwear. Their new flagship store in Jermyn street is now open.
The Church cousins worked for the family firm, Church’s Shoes, for many years, but since 2004 have been running Joseph Cheaney and Sons very successfully. They have recently opened their new flagship store in Jermyn Street, which was profiled in the Daily Telegraph here. The new store is a wonderful reflection of the company’s manufacturing heritage, fusing tradition with modernity in a light and airy premises. Traditional shoes and lasts, portraits of the founders and a scale model of the Northamptonshire factory decorate the interior.
“We felt we needed to create a store that departed from the perception of handmade English shoes being trapped in a place that was heritage, tradition and bygone, expressed in shops of dark wood and brown leather. We thought that for Cheaney to stand out in Jermyn Street our design should be light and be centred on the message of ‘Made in England’. This for us is where the premium lies. This is why we built a store that says ‘we still make our shoes in our factory in Northamptonshire’.”